This is not tinned fish. It's just salmon in a can with a pinch of salt.

Before you give us too much credit, we want you to know, this isn't a new product concept. The OG Klawock cannery got the ball rolling back in 1878. Smoking? That's a luxury. With Alaska boasting the world's largest wild sockeye population, plain packed sockeye came about from the urgent need to get sockeye into cans as fast as possible.

And just to drive the point home: no smoke, just fish and a pinch of salt.