Cocchi Americano is an aromatized wine, based on white wine from Italy's Piedmont region. Conceived by Giulio Cocchi in 1891, Cocchi Americano has been produced continuously according to the original recipe.

Cocchi Americano, for its nature, represents the link between wine and liquors being a wine plus a small quantity of alcohol bittered (“amaricato”) by the infusion of precious herbs and spices: white wine, sugar, herbs and spices infusion in alcohol and in particular gentian flowers and leaves, Artemisia, Cinchona, bitter orange peel, elderflower and others.